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Automotive industry is a competitive vertical

As demanding customer expectations are on the rise, it is not easy for Automobile dealers to source, identify and manage their customers without the help of technology.

There is one vital tool that helps businesses tide over most of the customer engagement models – a well designed and developed Customer Relationship Management (CRM) software application.

An automotive CRM can help manage your customers more efficiently. CRM for automotive professionals cannot just improve your sales but also manage your customer relationships.

How can a CRM enable Automobile Dealers in stepping up their equations and engagements with their prospects and eventual clients?

Need for an Automobile CRM:

Due to changing customer expectations, automotive retail dealers are gradually shifting their focus from a product-driven strategy to a customer-centric approach. Now, thanks to a well implemented CRM software, dealers can identify opportunities proactively and build customer loyalty.

A CRM, incorporating smart messaging tools, tight processes integration, and a predictive analytics engine will be best poised to make the most of the emerging opportunities in the market.
Cloud-based CRM solutions are gaining prominence due to their benefits of reduced capital costs and lower maintenance overheads.

A CRM solution provides sharp customer insights. It helps car dealers understand the buying patterns of their prospects and customers, their interests and factors that are important to them
It helps auto dealers identify their prospective customers and gives your sales team the information to start a relevant conversation with them

With a well-designed CRM system in place, you can better segment your customers, as well as proactively initiate sales and service processes
Initiating the sales process at the right time helps close the deal more effectively
Streamlining your business processes improves coordination between your sales and marketing teams

How does a CRM improve sales?

To sell vehicles, you need to understand your customers long before they are ready to buy.
In the absence of sufficient data, it is exceedingly difficult to devise a marketing plan geared toward individual or corporate customers
You need to understand customer interests, desires, concerns, and habits well in advance.
You have to realize that each customer follows a different purchase path.
A well-designed CRM system must provide insights on the purchase decision in advance
Every customer follows a different ownership path.
An effective CRM system must broadly track each customer’s ownership experience.
It means the CRM should follow the customer’s journey with the vehicle throughout the ownership period

At Pinnacle Seven, we understand this crucial role of an Automobile Dealership CRM, thanks to our constant interaction and links with leading Auto dealers and a good understanding of their pain points.

PINNACLE SEVEN

Pinnacle Seven
CRM for
Auto Dealers

P7 CRM provides all the tools for your salespeople to connect with their existing and future customers. Many sales do not close because the proper process is not followed. But when you have P7 CRM system in place, you can create a definitive sales plan for your sales team.